Start with a fact sheet
AI drafts are only as accurate as what you give them. Write a one-page fact sheet once: business name exactly as on your signage, services and the ones you don't do, service area, hours, years in business (only if true), licenses and certifications, what customers praise in reviews, and how to contact you. Keep it updated, and paste it into every prompt.
Your business description
Google's guidelines say the description should give useful information about your products, services, mission and history, and must not show links, focus on promotions or prices, or include low-quality or irrelevant content.
Using only this fact sheet: [paste], write a Google Business Profile description for my [type of business]. Describe what we do, who we serve, where, and what makes us different, in plain language. No links, no prices, no promotions or sales, no ALL CAPS, no keyword stuffing. Write it as one or two short paragraphs.
Read it out loud. If a sentence could describe any competitor, replace it with something specific from your fact sheet.
Posts
Posts let you share updates, offers and events. AI is useful for turning a photo and a sentence into a clear post.
Here's a note about a recent job: [what, where in general terms, what problem it solved]. Write a 60 to 100 word Google Business Profile post for my [type of business]. Plain, helpful, no hype, no customer names or addresses. End with a simple call to action such as "Call to book" or "Request a quote".
From this fact sheet: [paste], suggest 4 post ideas for [month], tied to the season and the questions customers ask us most. One sentence each.
If a post includes an offer, Google's guidelines say promotions should link to their terms and that promises must be kept.
Q&A: what's changed
Google has changed how Q&A works. In December 2025 a Google product specialist explained that customers can now ask questions directly in Google Maps and get instant answers based on your answers and relevant reviews, and that businesses can still answer existing questions in the Q&A section of their profile (Google Business Profile Community). In practice, that means:
- Answer any unanswered questions still listed in your profile. AI can draft the answers from your fact sheet.
- Make sure the facts Google can draw on (description, services, hours, attributes, review replies) are complete and accurate, because they feed the answers customers see.
- Put your most common questions and answers on your own website's FAQ page too.
Review replies
Replies are part of your profile too, and they're public. Our guide to AI review replies has prompts by star rating and the reviews you should always answer yourself.
Checks before you publish
- Every claim is true and in your fact sheet. AI often adds things like "award-winning" or "24/7".
- No links or prices in the description, and no customer names or private details anywhere. Google's guidelines don't allow private or confidential information.
- Your business name stays exactly as it is in the real world. Adding keywords to the name breaks Google's guidelines.
- Offers have terms you'll honor.
For local businesses, your profile and reviews are often the first place a customer decides. Your business's AI plan includes the local-visibility steps that matter for your trade, with the tools you already have.